The Jeep® brand: pioneering new models and segments :
- Nine key vehicles mark fundamental stages in the history of the legendary Jeep® brand
- From utility to recreational: a true pioneer in terms of ability to anticipate market trends
- The first stage of a gripping "journey" exploring the Jeep brand, which will be enhanced by new texts, photos and videos every month. The next episode will be devoted to the iconic Wrangler
The Jeep® brand history can be traced through 9 fundamental vehicles that not only marked milestones in the Jeep legend, but also allowed to have a pioneering role in terms of introduction of new models and segments in the automotive industry.
These 9 milestone models showcase how the Jeep brand has been a key player in the evolution of the SUV industry and of its sub-segments. From 1941, when the first Willys-Overland rolled off the assembly line to today, the 'Jeep' vehicles have been transformed into a faithful work companion in farmhouses, recreational family vehicle and premium car for city customers, anticipating the needs of the customers and introducing important elements of innovation in the market place.