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Latest News: Martorell, 16/01/2019. - “The new SEAT Ateca plays a key role in our new brand strategy. The Ateca is kick-starting the largest product offensive in the history of SEAT.” These were the words of SEAT Executive Committee Chairman Luca de Meo during the launch of SEAT’s first SUV in 2016. Two and a half years later his intentions have been fulfilled and SEAT now has three models in its SUV range, all sharing the same DNA but with their own distinct personality. Today they are on the road together for the first time in the city where they were created. -Design created in Barcelona: this is the deciding factor for 65% of customers who purchase an SUV. In the case of the SEAT models, they all have a common origin - Barcelona. “All three could only have been created in this city”, according to SEAT design director Alejandro Mesonero-Romanos. With the elegance, sportiness and love for detail as shared characteristics, each model has its own features. For example, the Arona boasts a “strong crossover character, with 68 possible colour combinations”, the Ateca is distinguished by its “elegant silhouette” while the Tarraco “conveys its character thanks to the design of its front end, which points to what future SEAT models will look like.” -Engines to suit all needs: with performance outputs ranging from the 95 hp of the Arona to the 190 hp of the Tarraco, the three SUVs offer a wide variety of engines to guarantee performance, efficiency and reliability. In addition, the Arona is the first model in its segment to offer a Compressed natural Gas (CNG) engine, while the Tarraco will benefit from a Plug-in Hybrid version. SEAT’s largest SUV is “a masterpiece in terms of functionality and versatility” assures SEAT Vice-president for R&D Dr. Matthias Rabe. -Safety, the highest priority: Traffic Jam Assist, Lane Assist, ACC adaptive cruise control, emergency braking function… These are just a few of the state of the art safety assistants that are built into SEAT’s SUVs and which show the brand’s commitment to prioritising safety and making driving easier. Furthermore, the Tarraco raises the bar even higher by including pedestrian and cyclist recognition systems. -Connected to the future: for 28% of people who buy a car, connectivity is a primary feature. SEAT is working intensively on offering the best solutions to respond to the growing digitalisation of our surroundings, and the three SUVs demonstrate this. On one hand with the Digital Cockpit and an 8 inch screen; and on the other, with Full Link as a core element. This system links a smartphone to the car via Apple Car Play, Android Auto and Mirror Link to guarantee connectivity in a safe manner. -Sales success: 30% of buyers currently choose a car that offers an elevated driving position, such as an SUV. In the past five years, sales of this kind of mid-size vehicle have nearly doubled in Europe, and this upward trend is on the rise. Sales are expected to grow by 40% by 2025, reaching a total of 2.8 million units. In the case of SEAT, SUVs have been key in boosting company sales. One out of every three cars sold by the brand is an SUV and these figures will soon be joined by the Tarraco.SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 80% of its vehicles, and is present in over 80 countries on all five continents. In 2018, SEAT sold 517,600 cars, the highest amount in the brand’s 68 years of history. The SEAT Group employs more than 15,000 professionals and has three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza, Arona and Leon. Additionally, the company produces the Ateca and the Toledo in the Czech Republic, the Tarraco in Germany, the Alhambra in Portugal and the Mii in Slovakia.  The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focussed on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company’s global digitalisation process to promote the mobility of the future.

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24th January 2018

SEAT?S FAB FOUR TAKE HONOURS IN THE WHAT CAR? CAR OF THE YEAR AWARDS 2018

SEAT?S FAB FOUR TAKE HONOURS IN THE WHAT CAR? CAR OF THE YEAR AWARDS 2018

SEAT has taken the What Car? Car of the Year Awards 2018 by storm, with four different models – Arona, Ibiza, Leon and Ateca – each taking category wins. It’s a clean-sweep for the quartet of new cars that has spearheaded the Spanish manufacturer’s largest product offensive to date.

The awards were presented at a glitzy ceremony at Grosvenor House Hotel in London last night. The results mark an immediate success for the Arona, the latest addition to the fast-growing SEAT line-up. Still in its launch phase in the UK, it has claimed the ‘Best Small SUV’ title in a hotly contested category, following up a glowing five-star What Car? magazine review. It continues SEAT’s dominance of the category, with its larger brother, the Ateca, having taken the award in 2017.

The What Car? judges referenced the fact that the Arona “is more affordable than most rivals” thanks to “great finance deals” and praised the “comfortable and well-equipped interior.” The impressive range of personalisation options – including the multiple no-cost combinations of contrasting roof and bodywork colour available – were “the cherry on top”.

The New Ibiza carried off the ‘Best Small Car’ title, confirming its pre-eminence in the UK’s supermini class and, like Arona, building on a five-star assessment from What Car’s rigorous road test team. The judges declared: “The Ibiza is everything a small car should be – it’s agile, practical and offers low running costs. There are just no weaknesses in its armour.”

When it comes to a new car for the family at price less than £18,000, the SEAT Leon – also a “best buy” winner in 2017 – was named the top choice. “SEAT is on a roll at the moment,” the judges commented, “and the Leon kicked off its current revival. With a well-crafted interior and a focused driving style…it’s a great win for SEAT at this price point.”

The Ateca (another member of the exclusive What Car? five-star car club) completed the impressive SEAT showing, acclaimed as the ‘Best Family SUV’ for less than £20,000. “Staggering value for money” in the judges’ opinion, the Ateca was rewarded for its impressive equipment features right from entry-level and the “punchy” performance of its 1.0 TSI Ecomotive 115 PS engine, adding a “fun” dimension to the car’s all round excellent functionality.

Commenting on the brand’s impressive night, SEAT UK Director, Richard Harrison, said: “These awards are among the most keenly sought and highly-respected in the car industry and it is a tremendous result for us to have collected so much silverware in one evening. There is a tangible sense of momentum with SEAT currently, and the judges’ comments confirm how we’re succeeding in our mission to give our customers even more style, quality, technology, choice and performance, with value-for-money guaranteed.”

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