HYUNDAI MOTOR UK HAS JOINED THE REBELLION AGAINST CANCER BY BECOMING AN OFFICIAL PARTNER OF STAND UP TO CANCER 2017
Hyundai Motor UK is proud to announce that it has joined forces with Stand Up To Cancer, by becoming an Official Partner, and will be helping to raise vital funds for a disease that one in two people will be diagnosed with over the course of their lifetime.
Hyundai UK is calling for people from across the country - including its employees, customers and the general public - to unite, stand up and join the rebellion against cancer by helping to raise funds for life-saving research. With 980 cases of cancer diagnosed every day in the UK, which is one every two minutes, it’s a disease that affects a huge number of people. But through funding, scientists can continue to make breakthroughs and increase cancer survival rates.
To raise some of this critical money, Stand Up To Cancer and Hyundai are working together on a world-first fundraising project which will involve a very unique IONIQ Electric. Using the latest technology, this one-of-a-kind car will give people a new and engaging way to donate to Stand Up To Cancer. The bespoke IONIQ will appear at a variety of high-profile events and at Hyundai dealerships between May and November 2017. Further details about this car will be revealed in the coming weeks.
As well as the innovative IONIQ, Hyundai UK’s employees will take part in a series of fundraising challenges which will involve staff having to make best use of their entrepreneurial skills and creativity.
Throughout the partnership, Hyundai UK will also help to raise awareness of Stand Up To Cancer by spreading the word and encouraging conversation through its social media and online channels, as well as through its customer communications.
Tony Whitehorn, President and CEO of Hyundai UK said: “Playing a role in helping to beat cancer is incredibly important to everyone at Hyundai. We are extremely proud to be supporting Cancer Research UK through our partnership with Stand Up To Cancer, a charity with which we share the same spirit of innovation.
“One in two of us will be diagnosed with cancer in our lifetime but the crucial thing is that together we can actually do something about it. I hope that through our fundraising plans, we can inspire people to stand up, donate and save lives.”
Rachel Carr, Head of Stand Up To Cancer, said: “Stand Up To Cancer unites the great British public, to raise both awareness and funds for pioneering life-saving research that turns breakthroughs from the labs into treatments and tests that help people with cancer.
“As a brand that shares our spirit of innovation, I’m delighted that we’re now working with Hyundai Motor UK. By joining forces and rebelling against this disease together, we’ll be one step closer to stopping cancer in its tracks once and for all.”
Stand Up To Cancer is a joint national fundraising campaign from Cancer Research UK and Channel 4. Launched in the UK in 2012, Stand Up To Cancer funds translational research, accelerating new cancer treatments and tests to UK patients to ultimately save more lives. More than £38 million has been raised in the UK to date, supporting over 40 clinical trials and projects that are currently involving over 9,000 patients.
For more information visit: standuptocancer.org.uk