ALL-NEW SEAT IBIZA TO MAKE ITS WORLD DEBUT AT 2017 GENEVA MOTOR SHOW
The Geneva Motor Show is always a great occasion for the car industry, and this year’s will be a very special one for SEAT. Because above all, the fifth-generation of the All-New SEAT Ibiza, the Spanish brand’s historic best-seller,with more than 5.4 million units sold, will be making its world debut.“SEAT is in a phase of consolidation and growth and we are working to become one of the most dynamic organisations in our industry” says Luca de Meo, Chairman of the Executive Committee of SEAT S.A.,“The new SEAT Ibiza will make a great leap forward for the brand and it is set to be a turning point in the segment”.
SEAT is now midway through its largest ever product offensive. At the beginning, came the launch of the brand’s first SUV, Ateca, followed recently by the New Leon. Now it’s the eye-catching Ibiza’s turn, completing the reinforcement of the three main SEAT brand pillars. New models are still yet to come, including the compact crossover,Arona. The launch of the All-New Ibiza opens a very special year for SEAT, in commercial terms as well. The company has entered its fifth consecutive year of increased sales after posting 16.5% growth in January.
The fifth generation of the SEAT Ibiza has been developed in Barcelona and is a decisive step forward in the future of SEAT. Firstly, because it demonstrates the Volkswagen Group’s latest technology, the MQB-A0 platform (Modular Quer Baukasten) which shows the importance of the SEAT brand within the Volkswagen Group, as this platform application is the first in the supermini segment. And secondly, because it benefits from the most advanced technology, a notable increase in interior space, plus, a rewarding driving experience. This has led to the creation of a completely new model while, retaining Ibiza’s young spirit, dynamism, functionality and comfort. To achieve this, it gets a new, fresh, sporty and striking design, reflecting the unmistakable SEAT DNA. The surfaces have been accentuated even more in a way that gives a more sculptured, exciting and aerodynamic look.