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Latest News: At the 2019 Geneva International Motor Show, the Scorpion brand celebrates its 70th anniversary. Featured on this year’s stand will be the new Abarth 595 esseesse and the Abarth 124 Rally Tribute limited edition, both authentic expressions of the brand's racing soul and its glorious past in motorsport. The 595 esseesse is a homage to the legendary Sixties tuning kit, successfully reprised back in 2009 on the Abarth 500 while the 124 Rally Tribute, is an acknowledgement to the Abarth 124 rally, after an enormously successful season culminating in victory in the FIA R-GT Cup and the European Rally Championship in 2018. New Abarth 595 esseesseThe stunning Abarth 595 esseesse is back, breathing new life into a name deeply rooted in the brand's history, when tuning kits designed to boost the performance of mass production cars made Karl Abarth's fortune as the inventor. 1964 saw the debut of the first Abarth 595 esseesse, tuned with the aid of a Solex 34 PBIC carburettor and a special intake manifold, cast in a single piece of light alloy with the valve cover, boosting its power to 32hp. On the outside, the car was recognisable by the rubber ties securing the bonnet instead of the usual lock and the enamelled Abarth logo. Inside, the "mean little Scorpion" displayed distinctive badges, with the "SS" monogram in capital letters on the bonnet and boot, and "esseesse" in full on the dashboard. It was an immediate success with Italian sports car enthusiasts. This success was repeated in 2009 by the “esseesse” tuning kit for the Abarth 500, which appeared in 2008. The tuning increased the engine's power to 160hp and modified the suspension setup, with Eibach lowering springs, alongside a higher-powered braking system and other racing-inspired content. Today, 10 years later, the iconic “esseesse” returns to the top of the Abarth range, and is equipped with the brand's most powerful 180hp engine.  In the best Abarth tradition, this 595 is made truly special by standard equipment that provides an exciting driving experience, always accompanied by the unmistakable deep roar of the Abarth by Akrapovic exhaust system, which combines outstanding performance with an exciting sound. The new Abarth 595 esseesse also features a high-performance Brembo front braking system, with perforated, ventilated front brake discs and oversize red brake calipers. The braking system is able to realign the brake pads with the disc's braking surface, for rapid heat dispersal and improved response when braking. The new Abarth 595 esseesse is identified by 17-inch Supersport alloy wheels with a new Racing White finish, Abarth side stripes, mirror caps and matching front and rear DAM. Also standard is an air filter “by BMC”, providing better intake air flow capacity with obvious benefits for engine combustion quality, power output and performance. The new Abarth 595 esseesse's equipment is completed by Koni FSD (Frequency Selective Damping) rear suspension. The 595 includes navigation with the 7-inch Uconnect HD touchscreen system, including Abarth Telemetry, Apple CarPlay support and Android AutoTM compatibility* as standard. *Android Auto, Google Play and Google Maps are trademarks of Google LLC. Apple CarPlay is a registered trademark of Apple Inc. The Abarth 595 esseesse's racing personality is clearly expressed by “Sabelt 70” sports seats with carbon rear shell, and the carbon pedals. What's more, a whole new range of Sabelt seats is now available on the 595, marking Abarth's 70th birthday with the number 70 embroidered on the cover. These seats are even further improved in their shapes, inserts and padding, for an even more intense driving experience. This new Abarth features the “esseesse” badge which, together with the "70th anniversary" logo, makes this sports car truly unique and exclusive. Full UK specification will be released in the coming weeks. Abarth 124 Rally TributeThe Geneva show hosts the global debut of the new Abarth 124 Rally Tribute, celebrating the "124 rally" racing car's triumph in the 2018 FIA R-GT Cup, as well as 40 class victories in the 12 national championships in which it competed. Produced in a limited edition of just 124 cars and not destined for the UK, the new Abarth 124 Rally includes as standard, a commemorative badge on the mudguards and inside the cockpit, as well as a numbered metal plaque. The exclusive stylistic characterisation and generous standard equipment transform this car into an emblem of the brand's core values: performance, craftsman-like care and technical excellence. The new Abarth 124 Rally Tribute is available in two bodywork colours, Costa Brava Red and Turini White, both combined with matte black bonnet, a reference to the historic Abarth 124 Rally. In addition, the mirror caps and DAM are in gunmetal grey with Costa Brava Red livery, or Racing Red with Turini White paintwork. Lifestyle  Abarth will present its new licensing collaboration projects, which evoke the brand’s values and pay homage to the Scorpion’s 70th anniversary.  The two new products on show at the Geneva Motor Show were created especially to mark the 70th anniversary of the Abarth brand: A titan chronograph watch by Breil, with unmistakable Abarth band and the iconic celebratory Scorpion emblem. The new Ixoost HIFI audio system with integrated Bluetooth™ amplifier connected to the replica of the famous Record Monza exhaust, will also be on display.

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Welcome to the News portion of the Motorvogue website. Below you’ll find posts and updates on all the latest developments from within the company, information about events we’re attending, and anything else we think you may need to know! Check back regularly, and let us know if there’s anything else you’d like to see appear on this page!

22nd October 2018

KONA IRON MAN EDITION SUV MAKES GLOBAL DEBUT AT 2018 SAN DIEGO COMIC-CON

KONA IRON MAN EDITION SUV MAKES GLOBAL DEBUT AT 2018 SAN DIEGO COMIC-CON

SAN DIEGO, Calif., 19 July 2018 – “My armour’s manoeuvrable, fast, and lots of fun at parties,” – Tony Stark. In Stark-like fashion, Hyundai Motor today unveiled a special edition Iron Man-inspired Kona SUV on the opening day of San Diego Comic-Con 2018. Taking centre stage at the Marvel booth, the Kona Iron Man Edition features both exterior and interior design elements that closely resemble and give a nod to the dynamic Iron Man suit. The Kona Iron Man Edition will be available to customers via a limited global production run. Production is scheduled to begin in December, with the first units available in the first quarter of 2019. For more details, visit KonaIronManEdition.com.

“Hyundai’s ongoing collaboration with Marvel is a great way for us to become a part of what people are interested in and engage with a highly passionate fan base,” said Vice President Minsoo Kim, head of Marketing Division, Hyundai Motor Company. “Our relationship is more than just product placement as we aim to create custom experiences that resonate with the Marvel audience. The Kona Iron Man Edition is a perfect example of blending our two worlds together into one special vehicle that we hope will excite fans of both brands all around the globe.”

“Hyundai is excited to work with Marvel on the Kona Iron Man Edition; it really is the perfect mash up,” said Dean Evans, chief marketing officer, Hyundai Motor America. “The first time we saw the Kona, we knew its unique, rugged design drew a compelling resemblance to the strong and iconic Iron Man suit. There is also a nice synergy between the fun and adventurous nature of the Kona and the playful yet bold character of Iron Man/Tony Stark. The outcome is a remarkable special edition that we’re sure will appeal to Marvel fans and SUV enthusiasts alike.”

“Seeing this car come to life is like wish fulfillment for so many of us,” said Mindy Hamilton, Marvel’s SVP of Global Partnerships & Marketing. “When you grow up reading comics, you dream of seeing that technology and those inventions become reality. We hope that everyone has just as much fun jumping into this one-of-a-kind vehicle as they would putting on the actual Iron Man suit of armour!”

On the outside, the Kona Iron Man Edition has a unique front-lighting signature, including a custom daytime running light form that closely resembles the facemask and eye shape of the Iron Man suit. This shape is immediately recognizable and is one of the key design inspirations for Kona.

Besides the front fascia design and unique lighting signature, other Stark-like flourishes include an Iron Man mask motif on the roof, a unique V-shaped hood garnish, front bonnet Iron Man mask badging, Stark Industries lower fascia and rear door decals, Iron Man-engraved headlamp internal surfaces, custom 18-inch alloy wheels with Iron Man mask center caps, an Iron Man engraving for the D-pillars, and a dark chrome front grille. The exterior color is an exclusive Iron Man red with matte gray.

Inside, Tony Stark’s signature adorns the instrument panel alongside a unique Iron Man shift lever knob, a special Head’s Up Display and center stack featuring Iron Man visual graphics, and a custom seat design.

The Kona Iron Man Edition is the latest project to emerge from the ongoing collaboration between Marvel and Hyundai. This summer, the all-new 2019 Veloster Turbo will appear in Marvel Studios’ Ant-Man and The Wasp.

The Kona Iron-Man will be available in our showroom from February 2019.

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