News and Events
News and Events

News & Events


Welcome to the News portion of the Motorvogue website. Below you’ll find posts and updates on all the latest developments from within the company, information about events we’re attending, and anything else we think you may need to know! Check back regularly, and let us know if there’s anything else you’d like to see appear on this page!

1st March 2019

World premiere of SEAT el-Born

SEAT el-Born will make its first appearance in front of the world’s media at the Volkswagen Group night on Monday 4 March, before its public debut at the 2019 Geneva International Motor Show.   “Mobility is evolving and with it, the cars we drive. SEAT is at the forefront of this change, and the el-Born concept embodies the technologies and design philosophy that will help us meet the challenges we face in the future,” said Luca de Meo, President of SEAT. SEAT el-Born is the first 100 per cent electric vehicle based on the Volkswagen Group MEB platform. The vehicle is designed and developed in Barcelona and will be manufactured at the Zwickau plant in Germany; SEAT will be the second brand to introduce an all-electric vehicle based on the Volkswagen Group’s MEB platform. The car is expected to hit markets by 2020. Designed to drive The SEAT el-Born is designed to drive. Its dynamic proportions are enabled by its electric powertrain, pushing the wheels to the four corners of the vehicle and allowing a more vibrant and energetic stance compared to traditionally powered cars. “el-Born is the ultimate translation of our emotional SEAT design language into the new world of electrical vehicles. Our design team has taken very seriously the challenge of making our first full electric vehicle attractive. I believe that driving electric cars has to be thrilling, has to be fun. We have to make customers fall in love with the idea of the electric car,” said Alejandro Mesonero-Romanos, Director of Design at SEAT. It embodies the future of vehicle design in a modern and integrated way, emphasised most acutely at the front of the vehicle. Aerodynamics are key to maximising the vehicle’s range, to this end the SEAT logo on the front is flush to the body, where there is no need to take in air to cool the engine so no demand for a grille. Cooling vents are placed lower down the vehicle’s front, providing air to the battery pack and so streamlining air flow over the front of the vehicle. As the eye moves over the SEAT el-Born, the position of the A-pillar has noticeably moved further forward, creating a sleeker look, and internally, more room in the cabin. This is facilitated by the electric powertrain requiring less room. Improved aerodynamics play an enormous role along the side of the vehicle, with an air curtain incorporated into the design, an elegant yet practical answer to the conundrum of balancing performance with aesthetic appeal. This is perhaps highlighted in no better way than at the wheels. With 20” wheels, the need to maximise performance was crucial. The turbine design creates a positive flow of air that not only improves aerodynamics but also ventilates the brakes to maintain dynamism. The wheels provide the perfect balance between aerodynamics, heat evacuation and lightness. At the rear of the vehicle a double layer spoiler contributes to the aerodynamic performance of the SEAT el-Born too, making sure that air flow remains smooth and turbulence is minimised. It also provides an awareness of the vehicle’s dynamic and performance virtues. Inside, space is maximised thanks to the all-electric powertrain, giving the opportunity to offer a completely new experience. The sculpted cabin gives a feeling of lightness and floatability, but also technological advancement, with the integration of the digital cockpit, a 10” infotainment and connectivity screen perched in the centre of the dashboard. Once inside, the immediate focus is on the driver, with all the lines in the dashboard pointing towards whoever is behind the steering wheel. Space is no longer a premium inside the cabin, with all occupants enjoying more room to relax into their cocooning seats, thanks to the increased internal proportions, but the space is also used to maximise practicality and functionality. There is also greater storage space too; the ability to stow a bag between the two front seats is a simple and effective example of this maximised capacity. Powered to perform SEAT el-Born is a true game changer in the market with performance that matches the customers desire and the necessity of real world driving, unlike any vehicle has before now. With a power output of up to 150kW (204PS) the vehicle can reach 100km/h in as little as 7.5 seconds – enough to meet the demands of any driving scenario. But that is only half the story. Electric vehicles aren’t solely judged on their performance, but also their ability to travel further on a single charge of their batteries and minimise the time taken to recharge once the stored energy has been depleted. A metric that the el-Born excels in. With a real world range of up to 420km based on the WLTP drive cycle from its 62kWh energy dense battery pack respectively, the vehicle is ready to travel wherever the customer needs to. And with compatibility with up to 100kW DC supercharging, the battery can be returned from 0 to 80% in as little as 47 minutes. The vehicle also integrates an advanced thermal management system to maximise vehicle range in the most extreme of environmental conditions. The vehicle’s heat pump can reduce the electrical heating consumption, saving up to 60km in autonomy – useful in countries where temperatures can drop and occupants need to use climate control systems. Technology that delivers As our roads become increasingly congested, cars need to take some of the strain from the occupants. SEAT el-Born does just this, integrating the latest developments in autonomous functionality and connectivity to relieve some of the pressure of modern life. The SEAT el-Born benefits from autonomous level two systems, giving partial automation to the vehicle so it can control steering, acceleration and deceleration events. Add to this amongst other Intelligent Park Assist and the SEAT el-Born is a concept car that encapsulates the future of driving.

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24th January 2019

SEAT ARONA WINS SMALL SUV OF THE YEAR FOR SECOND CONSECUTIVE YEAR AT WHAT CAR? AWARDS 2019

Milton Keynes, 23/01/19 – The SEAT Arona has celebrated its first full year of sales by winning Small SUV of the Year by What Car? judges at a ceremony in London last night. The Arona, which won the same award in 2018, with its 1.0 TSI 95 engine and in SE Technology specification, was praised by the panel of experts for its interior practicality, pricing, smooth ride and fun handling. Commenting on the decision to award victory to the Arona for the second year in a row, Steve Huntingford, Editor, What Car? said: “It may be a small SUV, but the Arona has a large number of things going for it. Not only is it more practical than most rivals, but it's very well priced and feels grown-up to drive, with a settled, sophisticated ride and tidy handling.” Richard Harrison, Managing Director, SEAT UK, said: “It’s no surprise to us that Arona has scooped this accolade again. It has made waves since its launch at the beginning of 2018 and was a major factor in our record sales last year, proving that consumers love it just as much as the experts.” Arona was the car that launched easymove – SEAT’s simplified purchase model, now adopted throughout the entire SEAT range – so customers can buy the award-winning small SUV with ease. What Car?’s preferred specification, SE Technology, provides customers with a whole host of connectivity including rear parking sensors, SEAT’s Connectivity Pack Plus, which provides an 8-inch colour touchscreen with Media System Plus, proximity sensor and Sat Nav system with 3D mapping and voice recognition, wireless charger, two USB ports and AUX, and two SD card slots. The Arona also provides free metallic paint, 17-inch alloy wheels, LED DRLs, Full-Link smartphone replication, double boot floor, 40/60 split folding rear seats air conditioning, cruise control, tiredness recognition system, and multi-collision braking system as standard. The Arona is available in four different engines and two powertrains – two petrol and two diesel engines, with either manual or DSG automatic gearboxes. What Car?’s recommended engine, the 1.0 TSI 95, is a petrol unit outputting 95 PS with 115g CO2 and 45.6-48.7mpg (combined) based on the WLTP guidelines.

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24th January 2019

CUPRA ATECA CROWNED INAUGURAL SPORTS SUV OF THE YEAR AT WHAT CAR? AWARDS 2019

Milton Keynes, 23/01/19 – The CUPRA Ateca SUV has won the inaugural Sports SUV of the Year category at the 2019 What Car? Awards at a ceremony in London last night. Judges commended the CUPRA Ateca for its unparalleled fun factor versus its more expensive rivals, costing just £35,900 OTR – thousands less than its rivals. It’s no surprise that the CUPRA Ateca is turning heads amongst industry experts, with its mixture of interior space and exceptional performance delivered by its 300PS engine, 4Drive system and 7-speed DSG gearbox.  The award arrives less than a year after CUPRA became a standalone brand with the intention of offering even greater performance and design flair for enthusiasts who also want a high level of sophistication and sportiness. Commenting on the decision to award the CUPRA Ateca as Sports SUV of the Year, Steve Huntingford, Editor, What Car? said: “CUPRA has managed to produce a car that’s every bit as fun to drive as more expensive rivals, despite undercutting them by thousands of pounds. In terms of smiles per mile, it's unsurpassed in the SUV market.” Richard Harrison, Managing Director, SEAT UK, said: “For our new brand to win an award from What Car? is a great achievement and testament to the incredible talent and hard work of everyone involved. We knew that with CUPRA Ateca we had a special car on our hands and it’s exciting to see that recognised by one of the industry’s leading publications.” The CUPRA Ateca arrived in the UK less than eight weeks ago and is the first model to be launched under the new CUPRA brand, delivering the highest performance of any SUV outside of premium manufacturers with 300PS and 400Nm of torque available from its 2.0-litre TSI petrol engine.  With a top speed of 153mph, the CUPRA Ateca can propel itself from 0-62mph in just 5.2 seconds. Its economy figures are impressive, too, with NEDC equivalent CO2 emissions of 168g/km and efficiency of 38.2mpg on the WLTP cycle. The new model boasts a high-level of standard specification, including metallic paint and CUPRA Care service and maintenance all included in the price. The Ateca features CUPRA exterior body styling, exclusive diamond cut alloy wheels, striking glossy black details and eye-catching new copper CUPRA logo and lettering. Its interior features a leather sports steering wheel and black Alcantara®sports seats embossed with CUPRA logo with copious amounts of space for all the family. Standard equipment highlights include keyless entry and start system, wireless charging, 8-inch touchscreen system, Dynamic Chassis Control and Park Assist. The CUPRA Ateca is priced from £35,900 OTR.

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16th January 2019

SEATS THREE SUVS, ON THE ROAD TOGETHER FOR THE FIRST TIME

Martorell, 16/01/2019. - “The new SEAT Ateca plays a key role in our new brand strategy. The Ateca is kick-starting the largest product offensive in the history of SEAT.” These were the words of SEAT Executive Committee Chairman Luca de Meo during the launch of SEAT’s first SUV in 2016. Two and a half years later his intentions have been fulfilled and SEAT now has three models in its SUV range, all sharing the same DNA but with their own distinct personality. Today they are on the road together for the first time in the city where they were created. -Design created in Barcelona: this is the deciding factor for 65% of customers who purchase an SUV. In the case of the SEAT models, they all have a common origin - Barcelona. “All three could only have been created in this city”, according to SEAT design director Alejandro Mesonero-Romanos. With the elegance, sportiness and love for detail as shared characteristics, each model has its own features. For example, the Arona boasts a “strong crossover character, with 68 possible colour combinations”, the Ateca is distinguished by its “elegant silhouette” while the Tarraco “conveys its character thanks to the design of its front end, which points to what future SEAT models will look like.” -Engines to suit all needs: with performance outputs ranging from the 95 hp of the Arona to the 190 hp of the Tarraco, the three SUVs offer a wide variety of engines to guarantee performance, efficiency and reliability. In addition, the Arona is the first model in its segment to offer a Compressed natural Gas (CNG) engine, while the Tarraco will benefit from a Plug-in Hybrid version. SEAT’s largest SUV is “a masterpiece in terms of functionality and versatility” assures SEAT Vice-president for R&D Dr. Matthias Rabe. -Safety, the highest priority: Traffic Jam Assist, Lane Assist, ACC adaptive cruise control, emergency braking function… These are just a few of the state of the art safety assistants that are built into SEAT’s SUVs and which show the brand’s commitment to prioritising safety and making driving easier. Furthermore, the Tarraco raises the bar even higher by including pedestrian and cyclist recognition systems. -Connected to the future: for 28% of people who buy a car, connectivity is a primary feature. SEAT is working intensively on offering the best solutions to respond to the growing digitalisation of our surroundings, and the three SUVs demonstrate this. On one hand with the Digital Cockpit and an 8 inch screen; and on the other, with Full Link as a core element. This system links a smartphone to the car via Apple Car Play, Android Auto and Mirror Link to guarantee connectivity in a safe manner. -Sales success: 30% of buyers currently choose a car that offers an elevated driving position, such as an SUV. In the past five years, sales of this kind of mid-size vehicle have nearly doubled in Europe, and this upward trend is on the rise. Sales are expected to grow by 40% by 2025, reaching a total of 2.8 million units. In the case of SEAT, SUVs have been key in boosting company sales. One out of every three cars sold by the brand is an SUV and these figures will soon be joined by the Tarraco.SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 80% of its vehicles, and is present in over 80 countries on all five continents. In 2018, SEAT sold 517,600 cars, the highest amount in the brand’s 68 years of history. The SEAT Group employs more than 15,000 professionals and has three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza, Arona and Leon. Additionally, the company produces the Ateca and the Toledo in the Czech Republic, the Tarraco in Germany, the Alhambra in Portugal and the Mii in Slovakia.  The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focussed on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company’s global digitalisation process to promote the mobility of the future.

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17th December 2018

TARRACO IN THE SPOTLIGHT AS SEAT OPENS FOR ORDERING ON ITS NEW FLAGSHIP MODEL

Milton Keynes, 07/12/2018: SEAT has now opened for ordering on its first large SUV and new flagship model, Tarraco. The seven-seater, which sits above Arona and Ateca to complete the Spanish brand’s SUV line-up, is attracting attention with its high level of standard spec: metallic paint, 17” Alloys, DAB, alarm and Full Link for just £28,320 OTR. Tarraco mixes state-of-the-art technology with dynamic and agile handling and is produced in Wolfsburg on the MQB-A LWB architecture. Combining practicality and functionality with an elegant and progressive design, it is the first model to show the new direction being pursued by the Martorell-based team led by Alejandro Mesonero-Romanos. Richard Harrison, Managing Director of SEAT UK, said: “We are thrilled to close what has been a fantastic year for SEAT UK by opening for orders on our new flagship model, Tarraco. Our first-ever large SUV is a cracker, and the perfect way to complete our full range of SUVs, joining the multi-award winning Ateca and Arona. Tarraco is already turning heads with its eye-catching combination of fresh design language, state-of-the-art technology and an enjoyably dynamic drive.  Add to that our innovative easymove range structure, which means customers get a great level of standard specification and metallic paint included for free, and Tarraco represents exceptional value for money. It is sure to fly out of showrooms in the new year.” Building on SEAT UK’s successful easymove strategy, which simplifies the buying process, four different trim levels are available: SE, SE Technology, XCELLENCE and XCELLENCE LUX. OTR prices start at £28,320 for the SE 1.5 TSI Evo 150PS; £29,330 for the SE Tech; £30,410 for XCELLENCE and £32,135 for XCELLENCE LUX. Metallic paint, Full Link, DAB, 17” Alloy wheels, alarm and three zone climate control are part of the standard spec across all trim levels. SE Technology adds on navigation, dark tinted windows and 18” Alloy wheels, while XCELLENCE adds wireless charger, ACC, rear view camera, electric tailgate, 19” Alloy wheels and Alcantara upholstery. At the top of the range, XCELLENCE LUX adds further spec of top view camera, 20” Alloy wheels, leather upholstery and a winter pack. The engine and transmission line-up includes a 1.5 TSI 150 PS, 2.0 TSI 190 PS DSG 4Drive, 2.0 TDI 150 PS (including a DSG 4Drive option) and a 2.0 TDI 190 PS DSG 4Drive. All engines benefit from direct injection, turbocharging and stop-start technology. SEAT’s first large SUV measures an impressive 4735mm in length, 1658mm in height and 1839mm in width. The notable boot capacity comes in at 1775litres when all rear seats are folded, 700litres when the third row only is folded and 230litres when the second and third rows are upright. A range of seven colour options, which as part of the easymove strategy are all included in the price, are available: Dark Camouflage, Oryx White, Reflex Silver, Atlantic Blue, Indium Grey, Urano Grey and Deep Black. An exciting range of UK First Editions will also be available for a limited time from launch: SE Technology First Edition 1.5 TSI Evo 150PS (£30,475 OTR) + rear view camera + safe driving pack + wireless phone charger + dark tinted windowsXCELLENCE First Edition 1.5 TSI Evo 150PS (£33,260 OTR) and 2.0 TDI NR 150PS (£34,745 OTR) + 20” Alloy wheels + panoramic sunroof + winter pack + safe driving packXCELLENCE First Edition Plus 2.0 TSI NR DSG-auto 4Drive 190PS (RRP £38,020, tbc for OTR) and 2.0 TDI NR DSG-auto 4Drive 190PS (RRP £39,505, tbc for OTR) + Beats audio system + Electric driver seatSEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 80% of its vehicles, and is present in over 80 countries through a network of 1,700 dealerships. In 2017, SEAT achieved worldwide sales of nearly 470,000 vehicles. The SEAT Group employs close to 14,700 professionals at its three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza, Leon and Arona. Additionally, the company produces the Ateca and the Toledo in the Czech Republic, the Alhambra in Portugal and the Mii in Slovakia.  The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focussed on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company’s global digitalisation process to promote the mobility of the future. Find out about our latest offer here

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20th November 2018

Work has started on the New Cupra Showroom in Northampton

Work is now underway at our Northampton SEAT branch. A complete refurbishment is in progress and once finished, in addition to a modern, fresh SEAT showroom, Motorvogue will have one of the first Cupra showrooms in the country. Cupra, which has always been SEAT’s ultimate expression of sportiness, is born to captivate car enthusiasts around the world. Cupra stands for uniqueness, sophistication and performance. The time has come to introduce a special brand for enthusiasts, and we are delighted to have been selected to be one of the first dealerships in the country to showcase the new Cupra. SEAT is one of the fastest growing brands in Europe and is currently well placed for the launch of Cupra. In addition, Cupra will also encompass the entire motorsport and racing division, an area that until now was the responsibility of SEAT Sport and which will be directly integrated into the new brand.

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20th September 2018

SEAT GOES BIG AND BOLD WITH THE NEW TARRACO

The future design direction of new SEAT models has been unveiled as the wraps have come off the all-new Tarraco. The large SUV – named after the Mediterranean city of Tarragona, a historic cultural centre with a spirit that is young and adventurous – completes the Barcelona-based manufacturer’s SUV range.  The latest vehicle designed and developed at the facilities of SEAT in Martorell (Barcelona) and produced in Wolfsburg (Germany), marks the third instalment in the company’s SUV product offensive and shows a glimpse of the future design language of new SEAT models. Tarraco is the new flagship model of the brand and will bring the company new customers, boost brand image and have an important effect on profits, as this is a model with high contribution margins.  Tarraco sits at the top of SEAT’s SUV family, as the bigger brother to both the Ateca and Arona, and mixes state-of-the-art technology, dynamic and agile handling, practicality and functionality with elegant, progressive design. The Tarraco combines the many advantages of its larger dimensions to offer a vehicle that can take on all elements of modern life.  The new SUV blends the key attributes of every vehicle in the SEAT range – design and functionality, sportiness and comfort, accessibility and quality, technology and emotion –but in a form that suits a wider variety of lifestyles. The new Tarraco is designed for drivers who need the usefulness of a five or seven-seater and the practicality of a higher driving position, but are conscious of a vehicle’s aesthetics and appreciate the Tarraco’s balance between self-confidence and elegance. That balance is maintained across both available trim levels, SE and Xcellence.  As the SUV market continues to expand, the Tarraco will play a key role for SEAT when it is introduced at the very beginning of 2019, strengthening the brand and aiding further growth at a time when the company’s sales are rising steadily already. Between January and August, SEAT delivered 383,900 vehicles worldwide, an increase of 21.9% over the same period in 2017.  “SEAT is experiencing its biggest product offensive in recent times. The introduction of the SEAT Tarraco, our very first large SUV, forms part of our €3.3 billion investment between 2015 and 2019 in the company’s future and the range of vehicles we offer,” said President of SEAT, Luca de Meo, “It completes our family of SUVs, to suit every customer’s need”. Engineering excellence The SEAT Tarraco has been engineered for drivers looking for excitement and functionality in a single vehicle. People who need the practicality of up to seven seats and the space to transport family and friends, but appreciate a vehicle that reacts to the driver’s inputs and offers dynamic performance.  The key to its nuanced approach to practicality and dynamic behaviour is the latest technology from Volkswagen Group and the MQB-A long wheelbase architecture that underpins the large SUV.  The vehicle’s Dynamic Chassis Control (DCC) setup gives the perfect balance between a sporty feeling when you are behind the wheel, and a more comfortable ride when you need to cover longer distances, on different types of roads. The driver can select which setting they prefer, but the system can also adapt automatically, modifying the ride depending on the road surface and driving style.  The smoothness of the ride quality is matched by the performance, efficiency and reliability of the powertrain options. All engines benefit from direct-injection, turbocharging and start-stop technology and offer power outputs of between 150PS and 190PS.  Two petrol variants will be available: a four-cylinder 1.5 litre TSI unit that produces 150PS and is linked to a six-speed manual transmission powering the front wheels, and a 2.0 litre, 190PS offering mated to a seven-speed DSG gearbox and 4Drive total traction system. There are two diesel options, both 2.0 litre TDIs, with power outputs of 150PS and 190PS respectively. The 150PS variant can be connected to either a front-wheel drive, six-speed manual or seven-speed DSG with 4Drive system. The higher powered version is solely available in 4Drive/seven-speed DSG gearbox. Later, the SEAT Tarraco will also benefit from alternative powertrain technologies.  “The SEAT Tarraco is a masterpiece of functionality and flexibility, as it offers the space and flexibility customers expect from a large SUV. It is the sportiest vehicle in the segment from a design point of view and also thanks to the dynamic chassis control, which allows you to tune it to meet your driving needs,”said SEAT Executive Vice-President for Research and Development, Dr. Matthias Rabe. The new SEAT Tarraco has all the driving assistance systems needed to make driving more comfortable and secure, even in more demanding driving environments. Well known systems such as Lane Assist and Front Assist including bicycle and pedestrian detection are standard in Europe, while systems such as Blind Spot Detection, Traffic Sign Recognition, Traffic Jam Assist, ACC (Adaptive Cruise Control), Light Assist and Emergency Assist are available as options.  Taking safety to the next level for SEAT, the Tarraco SUV also includes Emergency Call, Pre-crash Assist and Rollover Detection, meaning no matter what the situation, the vehicle is designed to meet the most demanding safety standards in order to make the large SUV the benchmark model in the segment. Designed for life Bigger dimensions inspired the design team to find a greater balance between aesthetic integrity and purposeful proportions. And even though the Tarraco SUV is 4,735mm long and 1,658mm tall, creating a huge interior space and an imposing exterior, the overall design implies a lightness and agility as well as a robustness and perception of space.  The front design gives a hint to SEAT’s new design language, with a more prominent grille, giving greater presence and character, and while the sharp Full LED headlights retain the company’s triangular signature they are set further into the body, giving a more focused appearance.  Lighting technology forms an important aspect of the Tarraco. The SUV uses 100% LED technology for both the exterior and interior as standard on both the Xcellence and Style trims, giving designers greater creative freedom and the customer cleaner, crisper lighting.  “I believe the new Tarraco gives a first strong impression when you see it for the first time because of its excellent proportions and elegant, yet sporty design. It delivers a feeling of proudness thanks to its assertive front end, a front end that gives you a hint to what future SEAT’s will look like,” said Alejandro Mesonero, Director of Design at SEAT, “And as we do in every vehicle we develop, we put a huge amount of our love and passion into the Tarraco’s detailing, following our philosophy: If it looks right, it is right.”  At the rear, where functionality is of immense importance, the emphasis is on a low loading area, but with a lighting concept to express the width and practicality of the SUV. The LED lighting also allows for dynamic rear indicators.  The SEAT Tarraco will be available with eight different colours : Dark Camouflage, Oryx White, Reflex Silver, Atlantic Blue, Indium Grey, Titanium Beige, Deep Black and Urano Grey.  Inside, designers have worked hard to create an interior that cocoons the occupants, using a horizontal line that spans the dashboard but also emphasises the width of the Tarraco, increasing the feeling of space in the cabin while at the same time inspiring confidence, safety and a level of quality normally found in the premium sector.  And as our world becomes increasingly digitised the Tarraco’s interior benefits from SEAT’s 10.25’’ Digital Cockpit, streamlining the delivery of important information to the driver, and an 8’’ large, floating HMI screen where occupants can access SEAT’s suite of connectivity options. Finally, when it comes to infotainment systems, The Tarraco will be the first SEAT to feature gesture control functions (when equipped with 8’’ Navigation Plus).  Pre-sales of the SEAT Tarraco will start in December.  SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 80% of its vehicles, and is present in over 80 countries on all five continents. In 2017, SEAT obtained an after tax profit of 281 million euros, sold close to 470,000 cars and achieved a record turnover of more than 9.5 billion euros. The SEAT Group employs more than 15,000 professionals and has three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza, Arona and Leon. Additionally, the company produces the Ateca and the Toledo in the Czech Republic, the Alhambra in Portugal and the Mii in Slovakia.  The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focussed on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company’s global digitalisation process to promote the mobility of the future. 

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