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Latest News: Martorell, 16/01/2019. - “The new SEAT Ateca plays a key role in our new brand strategy. The Ateca is kick-starting the largest product offensive in the history of SEAT.” These were the words of SEAT Executive Committee Chairman Luca de Meo during the launch of SEAT’s first SUV in 2016. Two and a half years later his intentions have been fulfilled and SEAT now has three models in its SUV range, all sharing the same DNA but with their own distinct personality. Today they are on the road together for the first time in the city where they were created. -Design created in Barcelona: this is the deciding factor for 65% of customers who purchase an SUV. In the case of the SEAT models, they all have a common origin - Barcelona. “All three could only have been created in this city”, according to SEAT design director Alejandro Mesonero-Romanos. With the elegance, sportiness and love for detail as shared characteristics, each model has its own features. For example, the Arona boasts a “strong crossover character, with 68 possible colour combinations”, the Ateca is distinguished by its “elegant silhouette” while the Tarraco “conveys its character thanks to the design of its front end, which points to what future SEAT models will look like.” -Engines to suit all needs: with performance outputs ranging from the 95 hp of the Arona to the 190 hp of the Tarraco, the three SUVs offer a wide variety of engines to guarantee performance, efficiency and reliability. In addition, the Arona is the first model in its segment to offer a Compressed natural Gas (CNG) engine, while the Tarraco will benefit from a Plug-in Hybrid version. SEAT’s largest SUV is “a masterpiece in terms of functionality and versatility” assures SEAT Vice-president for R&D Dr. Matthias Rabe. -Safety, the highest priority: Traffic Jam Assist, Lane Assist, ACC adaptive cruise control, emergency braking function… These are just a few of the state of the art safety assistants that are built into SEAT’s SUVs and which show the brand’s commitment to prioritising safety and making driving easier. Furthermore, the Tarraco raises the bar even higher by including pedestrian and cyclist recognition systems. -Connected to the future: for 28% of people who buy a car, connectivity is a primary feature. SEAT is working intensively on offering the best solutions to respond to the growing digitalisation of our surroundings, and the three SUVs demonstrate this. On one hand with the Digital Cockpit and an 8 inch screen; and on the other, with Full Link as a core element. This system links a smartphone to the car via Apple Car Play, Android Auto and Mirror Link to guarantee connectivity in a safe manner. -Sales success: 30% of buyers currently choose a car that offers an elevated driving position, such as an SUV. In the past five years, sales of this kind of mid-size vehicle have nearly doubled in Europe, and this upward trend is on the rise. Sales are expected to grow by 40% by 2025, reaching a total of 2.8 million units. In the case of SEAT, SUVs have been key in boosting company sales. One out of every three cars sold by the brand is an SUV and these figures will soon be joined by the Tarraco.SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 80% of its vehicles, and is present in over 80 countries on all five continents. In 2018, SEAT sold 517,600 cars, the highest amount in the brand’s 68 years of history. The SEAT Group employs more than 15,000 professionals and has three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza, Arona and Leon. Additionally, the company produces the Ateca and the Toledo in the Czech Republic, the Tarraco in Germany, the Alhambra in Portugal and the Mii in Slovakia.  The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focussed on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company’s global digitalisation process to promote the mobility of the future.

News & Events at Motorvogue

Welcome to the News portion of the Motorvogue website. Below you’ll find posts and updates on all the latest developments from within the company, information about events we’re attending, and anything else we think you may need to know! Check back regularly, and let us know if there’s anything else you’d like to see appear on this page!

16th January 2019

SEATS THREE SUVS, ON THE ROAD TOGETHER FOR THE FIRST TIME

Martorell, 16/01/2019. - “The new SEAT Ateca plays a key role in our new brand strategy. The Ateca is kick-starting the largest product offensive in the history of SEAT.” These were the words of SEAT Executive Committee Chairman Luca de Meo during the launch of SEAT’s first SUV in 2016. Two and a half years later his intentions have been fulfilled and SEAT now has three models in its SUV range, all sharing the same DNA but with their own distinct personality. Today they are on the road together for the first time in the city where they were created. -Design created in Barcelona: this is the deciding factor for 65% of customers who purchase an SUV. In the case of the SEAT models, they all have a common origin - Barcelona. “All three could only have been created in this city”, according to SEAT design director Alejandro Mesonero-Romanos. With the elegance, sportiness and love for detail as shared characteristics, each model has its own features. For example, the Arona boasts a “strong crossover character, with 68 possible colour combinations”, the Ateca is distinguished by its “elegant silhouette” while the Tarraco “conveys its character thanks to the design of its front end, which points to what future SEAT models will look like.” -Engines to suit all needs: with performance outputs ranging from the 95 hp of the Arona to the 190 hp of the Tarraco, the three SUVs offer a wide variety of engines to guarantee performance, efficiency and reliability. In addition, the Arona is the first model in its segment to offer a Compressed natural Gas (CNG) engine, while the Tarraco will benefit from a Plug-in Hybrid version. SEAT’s largest SUV is “a masterpiece in terms of functionality and versatility” assures SEAT Vice-president for R&D Dr. Matthias Rabe. -Safety, the highest priority: Traffic Jam Assist, Lane Assist, ACC adaptive cruise control, emergency braking function… These are just a few of the state of the art safety assistants that are built into SEAT’s SUVs and which show the brand’s commitment to prioritising safety and making driving easier. Furthermore, the Tarraco raises the bar even higher by including pedestrian and cyclist recognition systems. -Connected to the future: for 28% of people who buy a car, connectivity is a primary feature. SEAT is working intensively on offering the best solutions to respond to the growing digitalisation of our surroundings, and the three SUVs demonstrate this. On one hand with the Digital Cockpit and an 8 inch screen; and on the other, with Full Link as a core element. This system links a smartphone to the car via Apple Car Play, Android Auto and Mirror Link to guarantee connectivity in a safe manner. -Sales success: 30% of buyers currently choose a car that offers an elevated driving position, such as an SUV. In the past five years, sales of this kind of mid-size vehicle have nearly doubled in Europe, and this upward trend is on the rise. Sales are expected to grow by 40% by 2025, reaching a total of 2.8 million units. In the case of SEAT, SUVs have been key in boosting company sales. One out of every three cars sold by the brand is an SUV and these figures will soon be joined by the Tarraco.SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 80% of its vehicles, and is present in over 80 countries on all five continents. In 2018, SEAT sold 517,600 cars, the highest amount in the brand’s 68 years of history. The SEAT Group employs more than 15,000 professionals and has three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza, Arona and Leon. Additionally, the company produces the Ateca and the Toledo in the Czech Republic, the Tarraco in Germany, the Alhambra in Portugal and the Mii in Slovakia.  The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focussed on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company’s global digitalisation process to promote the mobility of the future.

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17th December 2018

TARRACO IN THE SPOTLIGHT AS SEAT OPENS FOR ORDERING ON ITS NEW FLAGSHIP MODEL

Milton Keynes, 07/12/2018: SEAT has now opened for ordering on its first large SUV and new flagship model, Tarraco. The seven-seater, which sits above Arona and Ateca to complete the Spanish brand’s SUV line-up, is attracting attention with its high level of standard spec: metallic paint, 17” Alloys, DAB, alarm and Full Link for just £28,320 OTR. Tarraco mixes state-of-the-art technology with dynamic and agile handling and is produced in Wolfsburg on the MQB-A LWB architecture. Combining practicality and functionality with an elegant and progressive design, it is the first model to show the new direction being pursued by the Martorell-based team led by Alejandro Mesonero-Romanos. Richard Harrison, Managing Director of SEAT UK, said: “We are thrilled to close what has been a fantastic year for SEAT UK by opening for orders on our new flagship model, Tarraco. Our first-ever large SUV is a cracker, and the perfect way to complete our full range of SUVs, joining the multi-award winning Ateca and Arona. Tarraco is already turning heads with its eye-catching combination of fresh design language, state-of-the-art technology and an enjoyably dynamic drive.  Add to that our innovative easymove range structure, which means customers get a great level of standard specification and metallic paint included for free, and Tarraco represents exceptional value for money. It is sure to fly out of showrooms in the new year.” Building on SEAT UK’s successful easymove strategy, which simplifies the buying process, four different trim levels are available: SE, SE Technology, XCELLENCE and XCELLENCE LUX. OTR prices start at £28,320 for the SE 1.5 TSI Evo 150PS; £29,330 for the SE Tech; £30,410 for XCELLENCE and £32,135 for XCELLENCE LUX. Metallic paint, Full Link, DAB, 17” Alloy wheels, alarm and three zone climate control are part of the standard spec across all trim levels. SE Technology adds on navigation, dark tinted windows and 18” Alloy wheels, while XCELLENCE adds wireless charger, ACC, rear view camera, electric tailgate, 19” Alloy wheels and Alcantara upholstery. At the top of the range, XCELLENCE LUX adds further spec of top view camera, 20” Alloy wheels, leather upholstery and a winter pack. The engine and transmission line-up includes a 1.5 TSI 150 PS, 2.0 TSI 190 PS DSG 4Drive, 2.0 TDI 150 PS (including a DSG 4Drive option) and a 2.0 TDI 190 PS DSG 4Drive. All engines benefit from direct injection, turbocharging and stop-start technology. SEAT’s first large SUV measures an impressive 4735mm in length, 1658mm in height and 1839mm in width. The notable boot capacity comes in at 1775litres when all rear seats are folded, 700litres when the third row only is folded and 230litres when the second and third rows are upright. A range of seven colour options, which as part of the easymove strategy are all included in the price, are available: Dark Camouflage, Oryx White, Reflex Silver, Atlantic Blue, Indium Grey, Urano Grey and Deep Black. An exciting range of UK First Editions will also be available for a limited time from launch: SE Technology First Edition 1.5 TSI Evo 150PS (£30,475 OTR) + rear view camera + safe driving pack + wireless phone charger + dark tinted windowsXCELLENCE First Edition 1.5 TSI Evo 150PS (£33,260 OTR) and 2.0 TDI NR 150PS (£34,745 OTR) + 20” Alloy wheels + panoramic sunroof + winter pack + safe driving packXCELLENCE First Edition Plus 2.0 TSI NR DSG-auto 4Drive 190PS (RRP £38,020, tbc for OTR) and 2.0 TDI NR DSG-auto 4Drive 190PS (RRP £39,505, tbc for OTR) + Beats audio system + Electric driver seatSEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 80% of its vehicles, and is present in over 80 countries through a network of 1,700 dealerships. In 2017, SEAT achieved worldwide sales of nearly 470,000 vehicles. The SEAT Group employs close to 14,700 professionals at its three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza, Leon and Arona. Additionally, the company produces the Ateca and the Toledo in the Czech Republic, the Alhambra in Portugal and the Mii in Slovakia.  The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focussed on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company’s global digitalisation process to promote the mobility of the future. Find out about our latest offer here

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20th November 2018

Work has started on the New Cupra Showroom in Northampton

Work is now underway at our Northampton SEAT branch. A complete refurbishment is in progress and once finished, in addition to a modern, fresh SEAT showroom, Motorvogue will have one of the first Cupra showrooms in the country. Cupra, which has always been SEAT’s ultimate expression of sportiness, is born to captivate car enthusiasts around the world. Cupra stands for uniqueness, sophistication and performance. The time has come to introduce a special brand for enthusiasts, and we are delighted to have been selected to be one of the first dealerships in the country to showcase the new Cupra. SEAT is one of the fastest growing brands in Europe and is currently well placed for the launch of Cupra. In addition, Cupra will also encompass the entire motorsport and racing division, an area that until now was the responsibility of SEAT Sport and which will be directly integrated into the new brand.

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20th September 2018

SEAT GOES BIG AND BOLD WITH THE NEW TARRACO

The future design direction of new SEAT models has been unveiled as the wraps have come off the all-new Tarraco. The large SUV – named after the Mediterranean city of Tarragona, a historic cultural centre with a spirit that is young and adventurous – completes the Barcelona-based manufacturer’s SUV range.  The latest vehicle designed and developed at the facilities of SEAT in Martorell (Barcelona) and produced in Wolfsburg (Germany), marks the third instalment in the company’s SUV product offensive and shows a glimpse of the future design language of new SEAT models. Tarraco is the new flagship model of the brand and will bring the company new customers, boost brand image and have an important effect on profits, as this is a model with high contribution margins.  Tarraco sits at the top of SEAT’s SUV family, as the bigger brother to both the Ateca and Arona, and mixes state-of-the-art technology, dynamic and agile handling, practicality and functionality with elegant, progressive design. The Tarraco combines the many advantages of its larger dimensions to offer a vehicle that can take on all elements of modern life.  The new SUV blends the key attributes of every vehicle in the SEAT range – design and functionality, sportiness and comfort, accessibility and quality, technology and emotion –but in a form that suits a wider variety of lifestyles. The new Tarraco is designed for drivers who need the usefulness of a five or seven-seater and the practicality of a higher driving position, but are conscious of a vehicle’s aesthetics and appreciate the Tarraco’s balance between self-confidence and elegance. That balance is maintained across both available trim levels, SE and Xcellence.  As the SUV market continues to expand, the Tarraco will play a key role for SEAT when it is introduced at the very beginning of 2019, strengthening the brand and aiding further growth at a time when the company’s sales are rising steadily already. Between January and August, SEAT delivered 383,900 vehicles worldwide, an increase of 21.9% over the same period in 2017.  “SEAT is experiencing its biggest product offensive in recent times. The introduction of the SEAT Tarraco, our very first large SUV, forms part of our €3.3 billion investment between 2015 and 2019 in the company’s future and the range of vehicles we offer,” said President of SEAT, Luca de Meo, “It completes our family of SUVs, to suit every customer’s need”. Engineering excellence The SEAT Tarraco has been engineered for drivers looking for excitement and functionality in a single vehicle. People who need the practicality of up to seven seats and the space to transport family and friends, but appreciate a vehicle that reacts to the driver’s inputs and offers dynamic performance.  The key to its nuanced approach to practicality and dynamic behaviour is the latest technology from Volkswagen Group and the MQB-A long wheelbase architecture that underpins the large SUV.  The vehicle’s Dynamic Chassis Control (DCC) setup gives the perfect balance between a sporty feeling when you are behind the wheel, and a more comfortable ride when you need to cover longer distances, on different types of roads. The driver can select which setting they prefer, but the system can also adapt automatically, modifying the ride depending on the road surface and driving style.  The smoothness of the ride quality is matched by the performance, efficiency and reliability of the powertrain options. All engines benefit from direct-injection, turbocharging and start-stop technology and offer power outputs of between 150PS and 190PS.  Two petrol variants will be available: a four-cylinder 1.5 litre TSI unit that produces 150PS and is linked to a six-speed manual transmission powering the front wheels, and a 2.0 litre, 190PS offering mated to a seven-speed DSG gearbox and 4Drive total traction system. There are two diesel options, both 2.0 litre TDIs, with power outputs of 150PS and 190PS respectively. The 150PS variant can be connected to either a front-wheel drive, six-speed manual or seven-speed DSG with 4Drive system. The higher powered version is solely available in 4Drive/seven-speed DSG gearbox. Later, the SEAT Tarraco will also benefit from alternative powertrain technologies.  “The SEAT Tarraco is a masterpiece of functionality and flexibility, as it offers the space and flexibility customers expect from a large SUV. It is the sportiest vehicle in the segment from a design point of view and also thanks to the dynamic chassis control, which allows you to tune it to meet your driving needs,”said SEAT Executive Vice-President for Research and Development, Dr. Matthias Rabe. The new SEAT Tarraco has all the driving assistance systems needed to make driving more comfortable and secure, even in more demanding driving environments. Well known systems such as Lane Assist and Front Assist including bicycle and pedestrian detection are standard in Europe, while systems such as Blind Spot Detection, Traffic Sign Recognition, Traffic Jam Assist, ACC (Adaptive Cruise Control), Light Assist and Emergency Assist are available as options.  Taking safety to the next level for SEAT, the Tarraco SUV also includes Emergency Call, Pre-crash Assist and Rollover Detection, meaning no matter what the situation, the vehicle is designed to meet the most demanding safety standards in order to make the large SUV the benchmark model in the segment. Designed for life Bigger dimensions inspired the design team to find a greater balance between aesthetic integrity and purposeful proportions. And even though the Tarraco SUV is 4,735mm long and 1,658mm tall, creating a huge interior space and an imposing exterior, the overall design implies a lightness and agility as well as a robustness and perception of space.  The front design gives a hint to SEAT’s new design language, with a more prominent grille, giving greater presence and character, and while the sharp Full LED headlights retain the company’s triangular signature they are set further into the body, giving a more focused appearance.  Lighting technology forms an important aspect of the Tarraco. The SUV uses 100% LED technology for both the exterior and interior as standard on both the Xcellence and Style trims, giving designers greater creative freedom and the customer cleaner, crisper lighting.  “I believe the new Tarraco gives a first strong impression when you see it for the first time because of its excellent proportions and elegant, yet sporty design. It delivers a feeling of proudness thanks to its assertive front end, a front end that gives you a hint to what future SEAT’s will look like,” said Alejandro Mesonero, Director of Design at SEAT, “And as we do in every vehicle we develop, we put a huge amount of our love and passion into the Tarraco’s detailing, following our philosophy: If it looks right, it is right.”  At the rear, where functionality is of immense importance, the emphasis is on a low loading area, but with a lighting concept to express the width and practicality of the SUV. The LED lighting also allows for dynamic rear indicators.  The SEAT Tarraco will be available with eight different colours : Dark Camouflage, Oryx White, Reflex Silver, Atlantic Blue, Indium Grey, Titanium Beige, Deep Black and Urano Grey.  Inside, designers have worked hard to create an interior that cocoons the occupants, using a horizontal line that spans the dashboard but also emphasises the width of the Tarraco, increasing the feeling of space in the cabin while at the same time inspiring confidence, safety and a level of quality normally found in the premium sector.  And as our world becomes increasingly digitised the Tarraco’s interior benefits from SEAT’s 10.25’’ Digital Cockpit, streamlining the delivery of important information to the driver, and an 8’’ large, floating HMI screen where occupants can access SEAT’s suite of connectivity options. Finally, when it comes to infotainment systems, The Tarraco will be the first SEAT to feature gesture control functions (when equipped with 8’’ Navigation Plus).  Pre-sales of the SEAT Tarraco will start in December.  SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 80% of its vehicles, and is present in over 80 countries on all five continents. In 2017, SEAT obtained an after tax profit of 281 million euros, sold close to 470,000 cars and achieved a record turnover of more than 9.5 billion euros. The SEAT Group employs more than 15,000 professionals and has three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza, Arona and Leon. Additionally, the company produces the Ateca and the Toledo in the Czech Republic, the Alhambra in Portugal and the Mii in Slovakia.  The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focussed on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company’s global digitalisation process to promote the mobility of the future. 

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2nd September 2018

SEAT Northampton plan for new Cupra Centre

SEAT has announced the launch of CUPRA, a new brand with its own distinct identity. The announcement was made at an exclusive event held today in Barcelona, where the new brand’s first model was revealed, the CUPRA Ateca. Motorvogue Northampton are delighted to be one of the first Cupra showrooms in the UK. Beginning now, CUPRA, which has always been SEAT’s ultimate expression of sportiness, is born to captivate car enthusiasts around the world. CUPRA stands for uniqueness, sophistication and performance. The time has come to introduce a special brand for enthusiasts. CUPRA becomes its own entity, created to develop models in conjunction with SEAT and with the firm commitment to grow independently. With this move, the brand will have dedicated floor space in approximately 260 specially selected SEAT dealerships across Europe. “CUPRA is a big opportunity for SEAT, for our customers and for the business”, said SEAT President Luca de Meo. “The whole project has surfaced as the dream of a group of people who were looking for a way to conquer a new group of car lovers.” This new brand will be a part of SEAT the same way as other wholly-owned companies such as SEAT Metropolis:Lab Barcelona. With this arrangement, the company seeks to diversify its business and develop new models that can prove to be profitable while continuing to strengthen its financial position. SEAT is one of the fastest growing brands in Europe and is currently well placed for the launch of CUPRA. In addition, CUPRA will also encompass the entire motorsport and racing division, an area that until now was the responsibility of SEAT Sport and which will be directly integrated into the new brand. The CUPRA logo, which was revealed a few weeks ago, is inspired by the attitude of tribal civilisations and reflects the values that the new brand is keen to transmit – passion, precision, determination and courage. SEAT Vice-president for Sales and Marketing Wayne Griffiths highlighted that “Our ambition for the CUPRA brand is to double the sales within the next 4-5 years, focusing our business model on four main pillars: distribution, partnerships, racing and product.” Strong PartnershipsIn order to transmit its commitment to craft, passion, high-quality and individualization, CUPRA has partnered with small studios/workshops that will develop crafted, exclusive and limited edition products like L.G.R., TRAKATAN and FABIKE among others. CUPRA is also collaborating with DAINESE, NINCO and other brands to support and share its passion for racing, technology and innovation. CUPRA Ateca – The brand’s first modelIconic and powerful. The CUPRA Ateca is an SUV that signals the start of a new era and is the perfect car to launch CUPRA. It is a unique model in its segment, until now only reserved for premium brands. The CUPRA name has always stood out for its impressive balance of fun at the wheel and day-to-day ease of use. Not every brand can offer the precision and sportiness of a CUPRA and, at the same time, a car that can be used to drive children to school, go shopping or travel with lots of luggage with a high level of ride quality. The new CUPRA Ateca combines a perfectly elegant and dynamic design with a spacious interior and a large boot.  “CUPRA Ateca offers versatility like no other brand. It’s about a unique model in its segment, with 300 PS, 4Drive and a new 7-speed DSG gearbox. It is the best example of balance between sportsmanship, fun at the wheel and ease of use in everyday life” said SEAT Executive Vice-President for Research and Development, Dr Matthias Rabe. The new CUPRA Ateca’s 2.0 TSI engine delivers 300 PS (221 kW). It is one of the most technologically advanced engines on the market that works with a newly designed Otto Particulate Filter System to fulfil the latest Emission Legislations. This engine comes with an improved, more powerful sound, and is also equipped with a newly developed 7-speed DSG gearbox that has been developed to offer sportier gearbox feel with faster, smoother and more precise changes. The gearbox’s development has been modified to combine excellent performance with low levels of fuel consumption and emissions. The CUPRA Ateca comes with the 4Drive traction system, one of the safest, most advanced integrated traction systems in the world. The 4Drive system analyses road conditions in real time, including the speed of the car, speed of each wheel, the steering wheel position, and the driving style or mode to quickly and progressively deliver power at each moment to the necessary wheels. The 4Drive system is optimised to work together with all the driving modes: Normal, Sport, Individual, Snow, Off-Road and, of course, the CUPRA mode. When selecting the CUPRA mode in the Drive Profile, the engine reacts immediately with a refined sound, and the adaptive suspension (Dynamic Chassis Control) setup is adjusted to give a sportier edge to the car. Design - Powerful and impressive exclusive detailsThe CUPRA Ateca offers a striking exterior look. At the front, its upper grille features a honeycomb effect on the inside with the new CUPRA logo in the centre. The CUPRA letters are in matt aluminium on the lower grille, just above the exclusively designed bumper. The details in glossy black are a constant on the exterior of the CUPRA Ateca: the roof rails, wing mirrors, window frames, side mouldings, wheels, front grille and front and rear diffusers as well as the spoilers that frame the rear window. There are also features that bring out the exclusive personality of the car, such as the welcome light that shines the CUPRA name and logo onto the ground. The powerful black brake callipers, a sporty rear bumper, the copper CUPRA logo on the boot, the four exhaust pipes on the edge of the rear diffuser and exclusive 19” diamond cut alloy wheels with the CUPRA logo all enhance the sportiness and elegance of this unique and dynamic SUV. There are six exterior body colours available: Energy Blue, Velvet Red, Brilliant Silver, Rodium Grey, Magic Black and Nevada White. In the interior, the door panels are upholstered in Alcantara®, with the CUPRA logo illuminated on an aluminium plaque, standing out on the door sill. The seats are also upholstered in Alcantara®, in black with grey stitching, with a carbon fibre effect covering the sides. The grey stitching can also be found on the sporty leather steering wheel and gear knob. The pedals are finished in aluminium and the climate control air vent frames and the central console are finished in glossy black. The CUPRA logo is also present on the steering wheel, the floor mats, the key and the multimedia system touchscreen that welcomes the driver when starting the engine. The standard equipment in the CUPRA Ateca is oriented towards three basic principles: technology, design and safety. That is why systems such as the keyless entry and start system, wireless charger, GSM signal booster, 360º top view camera, 8” touchscreen navigation system plus, dynamic chassis control -adaptive suspension-, digital cockpit, and park assist all come as standard. Highlights among the main optional extras include the Performance Pack, which includes 18” Brembo performance brakes in black, the Carbon Fibre Exterior Pack - rear spoiler and exterior mirror caps -, the Carbon Fibre Interior Pack - a moulded carbon fibre dashboard -, as well as leather seats. The exclusive CUPRA bucket seats will be available from mid-2019. With a low centre of gravity and a suspension system that perfectly combines efficiency with progressive, rapid and precise power steering, the new CUPRA Ateca comes with exceptional dynamic behaviour and fantastic ride quality. The CUPRA Ateca can reach a top speed of 245 km/h and go from 0 to 100 km/h in only 5.4 seconds. Even though SUVs are growing in popularity, there are not many like the CUPRA Ateca on the market at this moment in time, and this is why it is going to be the first pillar of the brand that will close the gap even more between sporty SEAT versions and motorsport itself. CUPRA TCRThe CUPRA TCR will be the brand’s first racing car. It will officially compete in the TCR series in the 2018 season. The new CUPRA TCR will come with the new CUPRA logo on the front and the rear with the official and emblematic copper colour, with different bumpers, steering wheel, bonnet, and bucket seats to the normal CUPRA model, as well as an ECU with adapted software to comply with the 2018 Balance of technical regulations. Future projectsFor this exclusive event, the new brand has carried out design exercises on the CUPRA Ibiza and CUPRA Arona to exhibit the power of the new CUPRA world. Even though these cars are not yet confirmed as part of the CUPRA range, they are powerful design exercises to show the potential of the new brand in terms of design and technology, and also the possibility of extending the CUPRA elements to different segments. SEAT Leon CUPRA R STIn addition to the CUPRA models presented, a new special edition vehicle has made its public debut, the SEAT Leon CUPRA R ST. This time, the CUPRA R welcomes another member into the sophisticated, distinctive and high-performance family. The SEAT Leon CUPRA R ST is featured with coppered exterior and interior details, in line with the distinctive design of the car. The vehicle will be equipped with a 2.0 TSI 300 PS engine, the 4Drive all-wheel drive system and the DSG gearbox, plus carbon fibre aerodynamic parts, an emotive exhaust sound, copper alloy wheels and performance brakes.  The car will be available by the end of the year and will also be displayed at the International Geneva Auto Show. CUPRA is a special brand for unique people designed to captivate customers looking for what the new brand has to offer: Uniqueness, Sophistication and Performance. The time has come for car lovers to get involved with a new brand that meets their expectations. Along with the launch of new models, CUPRA will also keep the motorsport and racing spirit alive by participating in the TCR series. The CUPRA world is alive and ready to conquer a new group of enthusiasts in more than 260 specially selected SEAT dealerships all across Europe.    

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24th January 2018

SEAT?S FAB FOUR TAKE HONOURS IN THE WHAT CAR? CAR OF THE YEAR AWARDS 2018

SEAT has taken the What Car? Car of the Year Awards 2018 by storm, with four different models – Arona, Ibiza, Leon and Ateca – each taking category wins. It’s a clean-sweep for the quartet of new cars that has spearheaded the Spanish manufacturer’s largest product offensive to date. The awards were presented at a glitzy ceremony at Grosvenor House Hotel in London last night. The results mark an immediate success for the Arona, the latest addition to the fast-growing SEAT line-up. Still in its launch phase in the UK, it has claimed the ‘Best Small SUV’ title in a hotly contested category, following up a glowing five-star What Car? magazine review. It continues SEAT’s dominance of the category, with its larger brother, the Ateca, having taken the award in 2017. The What Car? judges referenced the fact that the Arona “is more affordable than most rivals” thanks to “great finance deals” and praised the “comfortable and well-equipped interior.” The impressive range of personalisation options – including the multiple no-cost combinations of contrasting roof and bodywork colour available – were “the cherry on top”. The New Ibiza carried off the ‘Best Small Car’ title, confirming its pre-eminence in the UK’s supermini class and, like Arona, building on a five-star assessment from What Car’s rigorous road test team. The judges declared: “The Ibiza is everything a small car should be – it’s agile, practical and offers low running costs. There are just no weaknesses in its armour.” When it comes to a new car for the family at price less than £18,000, the SEAT Leon – also a “best buy” winner in 2017 – was named the top choice. “SEAT is on a roll at the moment,” the judges commented, “and the Leon kicked off its current revival. With a well-crafted interior and a focused driving style…it’s a great win for SEAT at this price point.” The Ateca (another member of the exclusive What Car? five-star car club) completed the impressive SEAT showing, acclaimed as the ‘Best Family SUV’ for less than £20,000. “Staggering value for money” in the judges’ opinion, the Ateca was rewarded for its impressive equipment features right from entry-level and the “punchy” performance of its 1.0 TSI Ecomotive 115 PS engine, adding a “fun” dimension to the car’s all round excellent functionality. Commenting on the brand’s impressive night, SEAT UK Director, Richard Harrison, said: “These awards are among the most keenly sought and highly-respected in the car industry and it is a tremendous result for us to have collected so much silverware in one evening. There is a tangible sense of momentum with SEAT currently, and the judges’ comments confirm how we’re succeeding in our mission to give our customers even more style, quality, technology, choice and performance, with value-for-money guaranteed.”

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6th December 2017

SEAT CONFIRMS PRICING, SPECIFICATION AND UK ALLOCATION OF EXCLUSIVE LEON CUPRA R

Fresh from wowing the crowds at the Frankfurt Motor Show just a few weeks ago, the Leon CUPRA R, SEAT’s most powerful and exclusive car to date, is now available to order priced at £34,995 on-the-road. A limited production run has been confirmed for the eagerly-awaited Leon CUPRA R, a model that will combine power and performance with sophisticated styling and a premium finish. Just 799 models will be built for global sale in the first half of 2018, of which 24 are initially destined for the UK. Since its unveiling, SEAT has been overwhelmed by initial customer interest. It’s not hard to see why. The Leon CUPRA 300 is a great platform from which to start and the firm’s R&D team have taken full advantage by upgrading the standard car with a series of enhancements to create the finest Leon road car yet, the CUPRA R. Among the improvements on the technical side are a new steering system, modified camber angles on the front axle, four piston Brembo brake callipers and crucially, a retuned exhaust system with even racier note. In terms of performance, the Leon CUPRA R is limited to 155 mph and will despatch 0-62 mph in just 5.8 seconds. In the UK, the new front-wheel-drive SEAT Leon CUPRA R, boasting 310PS, will be available with a six-speed manual gearbox. Two metallic paint options are available, Monsoon Grey and Midnight Black, both of which are included in the car’s price. The Leon CUPRA looks have also been given even greater impact in ‘R’ form, through carbon fibre details for the rear spoiler, lower lip spoiler, side skirts and rear diffuser. The newly extended wheel arches and the front also benefit from a more powerful design around the air intakes. Copper colouring is also a key theme and comes into play on the door mirrors, CUPRA tailgate lettering, and copper and black 19-inch CUPRA R alloy wheels. Inevitably, as the flagship of the Leon CUPRA range, the R also ushers in an upgraded interior. The copper treatment continues on the inside, with the hue being carried through to the detailing on the dashboard, centre console, door panel stitching and steering wheel CUPRA logo. Rounding off the sport-oriented look and feel is Alcantara® for the gearstick, steering wheel and front bucket seats with copper stitching. Underlining their exclusivity, each car will also feature a numbered plaque. The equipment specification of the Leon CUPRA R is as impressive as its looks and performance. Over the Leon CUPRA 300, the new flagship receives KESSY (Keyless Enter & Go with Wireless Phone Charger), Winter Pack (heated front seats and headlight washers), rear view camera, Safety Pack (Tiredness recognition System and rear seatbelt reminder), BeatsAudio sound system with 10 speakers, adaptive cruise control and lastly, Navigation System High (eight-inch touchscreen, Full Link, dynamic route guidance with 3D map display and 3D emblematic buildings, 10GB hard disk drive). UK customer ordering is open now, although given initial customer enquiry levels, SEAT is not expecting them to hang around for long. More information on the new SEAT Leon CUPRA R is available at our SEAT Showrooms in Bedford and Northampton.

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