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Latest News: SEAT scooped a hat-trick of awards – one at each of the three consumer-focused award ceremonies in May. The Arona, Ateca and Leon were recognised for their economy, space and ease of driving style.    SEAT Arona The Arona was crowned Best Compact SUV in Diesel Car and Eco Car magazine’s Top 50 Awards last week. With each key area of every vehicle having been carefully reviewed and benchmarked against the class best in the last 12 months, the Arona beat the very best of the competition. The Ateca also came in sixth place. SEAT Ateca At Auto Trader’s New Car Awards on Thursday 9 May, the Ateca won the Best Car for Families category. The Ateca was praised for its space to fit in everything a family needs, ergonomics and ease of driving in all environments. The winners are decided by over 63,000 real car owners and represent the consumer champions of the new car market.   Leon ST The Leon ST was named Best Estate Car at the Honest John Awards, which took place on Thursday 3 May. The overall winner is the car that has proved to be the most popular with the site’s users over the past 12 months and the Leon ST received the accolade thanks to its spacious interior and capacious boot size. The HonestJohn.co.uk awards differ from many others in the industry as it is the site’s readers that dictate the models that take the honours.

News & Events at Motorvogue

Welcome to the News portion of the Motorvogue website. Below you’ll find posts and updates on all the latest developments from within the company, information about events we’re attending, and anything else we think you may need to know! Check back regularly, and let us know if there’s anything else you’d like to see appear on this page!

1st March 2019

World premiere of SEAT el-Born

World premiere of SEAT el-Born

SEAT el-Born will make its first appearance in front of the world’s media at the Volkswagen Group night on Monday 4 March, before its public debut at the 2019 Geneva International Motor Show.  

“Mobility is evolving and with it, the cars we drive. SEAT is at the forefront of this change, and the el-Born concept embodies the technologies and design philosophy that will help us meet the challenges we face in the future,” said Luca de Meo, President of SEAT.

SEAT el-Born is the first 100 per cent electric vehicle based on the Volkswagen Group MEB platform. The vehicle is designed and developed in Barcelona and will be manufactured at the Zwickau plant in Germany; SEAT will be the second brand to introduce an all-electric vehicle based on the Volkswagen Group’s MEB platform. The car is expected to hit markets by 2020.

Designed to drive

The SEAT el-Born is designed to drive. Its dynamic proportions are enabled by its electric powertrain, pushing the wheels to the four corners of the vehicle and allowing a more vibrant and energetic stance compared to traditionally powered cars.

“el-Born is the ultimate translation of our emotional SEAT design language into the new world of electrical vehicles. Our design team has taken very seriously the challenge of making our first full electric vehicle attractive. I believe that driving electric cars has to be thrilling, has to be fun. We have to make customers fall in love with the idea of the electric car,” said Alejandro Mesonero-Romanos, Director of Design at SEAT.

It embodies the future of vehicle design in a modern and integrated way, emphasised most acutely at the front of the vehicle. Aerodynamics are key to maximising the vehicle’s range, to this end the SEAT logo on the front is flush to the body, where there is no need to take in air to cool the engine so no demand for a grille. Cooling vents are placed lower down the vehicle’s front, providing air to the battery pack and so streamlining air flow over the front of the vehicle.

As the eye moves over the SEAT el-Born, the position of the A-pillar has noticeably moved further forward, creating a sleeker look, and internally, more room in the cabin. This is facilitated by the electric powertrain requiring less room.

Improved aerodynamics play an enormous role along the side of the vehicle, with an air curtain incorporated into the design, an elegant yet practical answer to the conundrum of balancing performance with aesthetic appeal.

This is perhaps highlighted in no better way than at the wheels. With 20” wheels, the need to maximise performance was crucial. The turbine design creates a positive flow of air that not only improves aerodynamics but also ventilates the brakes to maintain dynamism. The wheels provide the perfect balance between aerodynamics, heat evacuation and lightness.

At the rear of the vehicle a double layer spoiler contributes to the aerodynamic performance of the SEAT el-Born too, making sure that air flow remains smooth and turbulence is minimised. It also provides an awareness of the vehicle’s dynamic and performance virtues.

Inside, space is maximised thanks to the all-electric powertrain, giving the opportunity to offer a completely new experience.

The sculpted cabin gives a feeling of lightness and floatability, but also technological advancement, with the integration of the digital cockpit, a 10” infotainment and connectivity screen perched in the centre of the dashboard.

Once inside, the immediate focus is on the driver, with all the lines in the dashboard pointing towards whoever is behind the steering wheel.

Space is no longer a premium inside the cabin, with all occupants enjoying more room to relax into their cocooning seats, thanks to the increased internal proportions, but the space is also used to maximise practicality and functionality. There is also greater storage space too; the ability to stow a bag between the two front seats is a simple and effective example of this maximised capacity.

Powered to perform

SEAT el-Born is a true game changer in the market with performance that matches the customers desire and the necessity of real world driving, unlike any vehicle has before now.

With a power output of up to 150kW (204PS) the vehicle can reach 100km/h in as little as 7.5 seconds – enough to meet the demands of any driving scenario. But that is only half the story.

Electric vehicles aren’t solely judged on their performance, but also their ability to travel further on a single charge of their batteries and minimise the time taken to recharge once the stored energy has been depleted. A metric that the el-Born excels in.

With a real world range of up to 420km based on the WLTP drive cycle from its 62kWh energy dense battery pack respectively, the vehicle is ready to travel wherever the customer needs to. And with compatibility with up to 100kW DC supercharging, the battery can be returned from 0 to 80% in as little as 47 minutes.

The vehicle also integrates an advanced thermal management system to maximise vehicle range in the most extreme of environmental conditions. The vehicle’s heat pump can reduce the electrical heating consumption, saving up to 60km in autonomy – useful in countries where temperatures can drop and occupants need to use climate control systems.

Technology that delivers

As our roads become increasingly congested, cars need to take some of the strain from the occupants. SEAT el-Born does just this, integrating the latest developments in autonomous functionality and connectivity to relieve some of the pressure of modern life.

The SEAT el-Born benefits from autonomous level two systems, giving partial automation to the vehicle so it can control steering, acceleration and deceleration events. Add to this amongst other Intelligent Park Assist and the SEAT el-Born is a concept car that encapsulates the future of driving.

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